Peruvian law firm Valencia adds managing partner, unveils new image

“Mariela Valencia is a successful entrepreneur and an expert in achieving the highest
levels of customer satisfaction and loyalty, paying close attention to the details that
make a difference,” the firm’s senior partner Juber Valencia said.

“Her previous experience includes skills and transformational leadership in human resource
management and service development. She has over 20 years of experience in service
companies and leading new businesses she founded and managed,” he added.

After spending several years abroad in Costa Rica and Brazil, Mariela returned to Peru
and joined Valencia to fully dedicate herself to the family business as managing partner.
She is the first woman to assume this responsibility in the family firm, which has been
dedicated to the field of industrial property in Peru for 96 years.

“We are excited to have Mariela Valencia in this new chapter of the firm, under whose
leadership we aim to align future objectives with the organization's global vision", Juber
added.

Since its foundation in 1928 by Dr. José Valencia C., followed by the leadership of Mr.
Alfredo Valencia P., the firm’s image has reflected the different moments of the firm,
Valencia said in a statement.

“Today, we are making a generational change in the leadership of Valencia. Aware of
the new challenges, we welcome a new way of communicating that goes hand in hand
with an image that defines where we come from, who we are and where we are going,”
the firm added.

“Our current image reflects a service offer that follows the tradition, professionalism and
commitment of always with an agile and dynamic way of communicating. In Valencia we
know the importance of the creation of a brand and all its journey, we want to be the
living example of the power of a brand built on daily work, which respects its legacy and
walks hand in hand with modernity".

“Throughout these 96 years we have read the small print that no one else sees in order
to be able to protect our customers from the unexpected, and this is precisely what is
reflected in the asterisk that is now included in our name,” the firm said.

Valencia is considered one of the leading firms specialized in industrial property law in
Peru, representing a wide range of clients including renowned companies, both domestic
and foreign. The firm is an active member of APPI, ASIPI, INTA, AIPPI, among others, and boasts an interdisciplinary team of lawyers and engineers that offers a personalized service to its clients