Ganesa is born: a new firm to finance culture through tax incentives

Santiago Mediano Abogados, a firm specialized in entertainment law, and Keep in Tax, a specialist in tax structures for innovation, have announced the creation of Ganesa Cultural Tax Lease, a new firm aimed at channeling private investment into cultural projects through secure and effective tax solutions.

Ganesa applies to the cultural sector a tax model already well-established in industries such as technology: the tax lease, or assignment of tax credits. Its goal is to facilitate financing for cultural projects through structures that provide fiscal benefits to investors and autonomy for producers, all within a demanding and transparent legal framework.

Based in Madrid, the firm connects cultural producers with private investors through structures offering tax benefits to investors and autonomy to creators. Its full-service model includes the legal and tax design of each transaction, as well as the coordination of audits, certifications, and formalities before the Ministry of Culture.

The Ganesa team, with expertise in advanced taxation and in the audiovisual, performing arts, and music sectors, is committed to transparent, tailored structures aligned with responsible investment.

Ganesa’s model allows companies and self-employed professionals to invest in culture with income tax or corporate tax deductions, recovering 100% of their investment and obtaining a minimum additional return of 20%, without assuming risk or acquiring exploitation rights.
“For producers, it represents access to funding without debt, pre-sales, or rights transfers.

Javier Berrocal, managing partner at Santiago Mediano Abogados, stated that “Ganesa was created with the mission of offering a sustainable and secure financing route for the cultural sector”.

Eneko Rufino, CEO of Keep in Tax, added: “Our role is to connect connect capital with inspiration, providing strong legal and tax structures that create value for both investors and creators.”