Bolivia’s PPO Abogados incorporates partner to lead IP practice

Recently founded PPO Abogados, which is already the largest law firm Bolivia by number of lawyers and geographical presence, has announced the incorporation of Pilar Soruco as the new partner in charge of the firm’s intellectual property (IP) practice

Publicado Thursday, April 22nd 2021
Bolivia’s PPO Abogados incorporates partner to lead IP practice

Soruco joins the firm with two associates and five support staff members. Her practice is bolstered by her decades of industry and business experience in intellectual property law.

Her addition to the firm is part of its initiative to grow the IP area in which the firm considers itself a market leader in the country in terms of experience, staff and portfolio management.

"We are delighted to welcome Pilar to the firm,” Carlos Pinto, PPO Abogados’ managing partner, said. “We have a top-notch team, and her arrival along with other members will be a perfect complement to our existing practice. The team's market knowledge and industry contacts are second to none.”

"Pilar is a leading lawyer in Bolivia and her skills and professionalism are recognized by clients and all international legal directories" he added.

A former president of the Bolivian Intellectual Property Association, Soruco's experience spans a wide range of IP areas, including licensing, opinion writing, counseling, due diligence, portfolio analysis, litigation, and trademark and patent prosecution.

Her experience also includes managing the trademark and patent portfolios of several Fortune 100 companies and working on high-profile infringement cases. She has also been a professor of IP law at the Universidad Católica Boliviana, and has lectured on a variety of IP topics at international forums such as ASIPI and INTA.

Pilar graduated with a degree in legal, political and social sciences from the Universidad Mayor de San Andrés (UMSA).

“Pilar is one of the most recognized and experienced legal professionals in Bolivia,” according to the firm. “She has decades of experience, highlighting her immeasurable contribution to the protection of intellectual property rights in Bolivia and the region.”

Before joining PPO, Pilar was a founding partner of the internationally recognized intellectual property firm Orpan, through which she represented hundreds of clients to register their trademarks, patents, designs and copyrights, and subsequently sponsored them in thousands of administrative and judicial processes to protect them.

Pilar is a member of the Interamerican Association of Intellectual Property (ASIPI) and the International Trademark Association (INTA).

PPO was founded earlier this year by partners who departed Ferrere, one of the largest law firms in Bolivia.

Explaining the decision to found a new firm, managing partner Carlos Pinto said that, “behind this decision there is a thorough, updated and prognostic reading of the transformations that the country, Latin America and the world are going through. Our integration into PPO Abogados arises in direct response to this new global, regional and national economic environment."

PPO has 60 lawyers and more than 100 professionals in total, serving clients across a wide range of industry sectors.