An interview with Sylvia Coutinho, CEO of UBS Group Brazil and Head of Wealth Management for Latin America. In 2013, she became the first-ever female president of an international
BRAZIL: Land of Complexities and High Rewards
While Latin America’s largest economy has started recovering from its worst recession in recent history, specialists agree that, if the upward movement does not perdure, the consequences could be catastrophic. However, where some see complexities, others recognize opportunities. As many pioneering companies have understood, the higher the entry barriers, the weaker the competition. Hence why so many Brazil-based businesses thrive despite the gloominess permeating the country’s current economic landscape. Still, Brazil is no country for beginners.