Track record: The team advises several Fortune 500 and medium sized companies from different industries on issues concerning industrial creations, industrial secrets, distinctive signs, copyright, domain names, entertainment, licensing and litigation. Clients include Michael Kors, Chanel, Nubank and Dreamworks animation (NBC Universal), Microsoft and Federal Express.

Team & differentiation: The seven-partner IP team has been bolstered with the addition of the former director of Mexico’s National Copyright Institute, Manuel Guerra Zamorro, who has three decades’ experience in intellectual property matters. Zamorro joins as of counsel and head of the entertainment practice. The firm has a vast international and local network of partner-firms.

Firm profile

AXKATI ABOGADOS: MANAGING MAJOR IP RIGHTS PORTFOLIOS

Firm

Axkati Legal

Leader(s)

Luis Alcaráz, Rosa María Franco, Martín Pereyra, Manuel A. Pérez, Alfredo Pineda and Eduardo Toledo

Since

2016

Track record: Axkati partners maintains long-lasting relationships with clients from the technology, telecoms, apparel, food, entertainment, education, aerospace and military sectors.Telmex, W.L. Gore, Aéropostale, Puig, Instituto Tecnológico y de Estudios Superiores de Monterrey (TEC), Columbia Sportswear, Televisa, Microsoft and Distroller have been clients of the firm.

Team & differentiation: The team was reinforced in 2019 with the arrival of Alfredo Pineda as its sixth partner who, like each partner has more than 18 years’ experience with Mexican and international law firms. They advise on the acquisition, exploitation and protection of IP rights and also on data protection issues, providing strategic and comprehensive legal counsel.

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BECERRIL COCA & BECERRIL: TRUSTED NAME FOR PATENT PROTECTION

Firm

Becerril, Coca & Becerril, S.c.

Leader(s)

Hector Chagoya, Fernando Becerril and Juan Carlos Amaro

Since

1969

Track record: The firm has an IP practice recognized for its outstanding work in the patent field, on both prosecution and enforcement. It handles a variety of contentious and non-contentious issues, including domain names, anti-piracy and plant-varieties. Key clients come from a variety of industries such as pharmaceuticals, agriculture, biotechnology, energy and oil & gas among.

Team & differentiation: The team is made up of both lawyers and engineers. Partner Hector Chagoya has vast experience as ca onsultant in the analysis, prosecution and use of patents in industrial fields such as polymers, biotechnology, pharma and electronics. Partner Juan Carlos Amaro has a recognized experience in patent disputes.

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BGBG: EXPERIENCED LAWYERS WITH FIRST CLASS CLIENTS

Firm

Bgbg Abogados

Leader(s)

Carlos Bello, Héctor Guzmán, Lilia Aguilar and Jonathan Rangel

Since

2001

Track record: The firm has one of the largest lists of active clients in the TMT and data privacy sector. It enjoys the patronage of the largest multinationals as well as local companies. Clients on the TMT side include Echostar, Seguritech, Flash Mobile, Hispasat and Airbus. Airbnb, Aleatica, Morgan Stanley and Banorte have been advised on data protection and privacy issues.

Team & differentiation: The TMT and data protection team has three partners and 14 full time lawyers. The IP team has grown to a total of 15, including four trademark attorneys, four patent attorneys, three litigation attorneys and two investigators. Both areas work very closely to provide comprehensive advice and different perspectives to clients who play a significant role within their industries.

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BIP LEGAL: A YOUNG IP BOUTIQUE WITH LONGSTANDING EXPERIENCE

Firm

Bip Legal

Leader(s)

Leticia Natividad and Jorge Arteaga

Since

2013

Track record: With clients of all sizes and sectors, the firm manages trademark portfolios for multinational and local companies. Sectors where the firm has more experience are pharmaceuticals, biotech, IT, automotive, aerospace, fashion & design, luxury products and retail services. The firm has successfully represented parties in iconic cases related to patent enforcement and cancellation, before IP and regulatory authorities.

Team & differentiation: This young boutique, formed by two partners with more than 25 years of experience in all areas of IP, with special focus on litigation and contracts, also has two counsel and six associates. Before joining BIP Legal in 2018, Leticia Natividad expended more than 20 years as a Director in an international IP firm. Founding partner Jorge Arteaga has worked at several national and international companies.

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MÉNDEZ + CORTÉS: OUTSTANDING IP BOUTIQUE

Firm

Méndez + Cortes Abogados

Leader(s)

José Juan Méndez and Emmanuel G. Cortés

Since

2014

Track record: The firm regularly represents companies from the retail, food and beverage and social media sectors in very complex cases. Services provided include all aspects of intellectual property, including trademarks, patents, industrial designs, domain names, litigation, piracy, contracts, licensing, copyright, image rights, IT and data protection.

Team & differentiation: The practice area has a multidisciplinary team, among them lawyers, engineers, translators and other expert professionals. Founding partner José Juan Mendez has 25 years of professional practice focusing on trademarks, patents, trade secrets, e-commerce, copyright, unfair competition, franchising, domain names, and litigation in these areas.

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GM attorneys at law: Innovative approach of intangible protection

Firm

Gm Attorneys At Law

Leader(s)

Gerardo Magaña

Since

2018

Track record: This recently established boutique is already highly active. In 2019 registered 700 trademarks and copyrights for clients in diverse sectors. On the client roster are Legionarios de Cristo, A.R.; Gulf México; Santa Ana Springs; Tequila Enemigo (Enemigo LTD); Tacos Don Manolito; Diagnocell Laboratorios; Fotosintesis Media; Marshall Gerstein & Borun; Humann Storymakers; Mexican Senate of the Republic.

Team & differentiation: With more than 15 years’ experience in IP, 13 of which were spent at one of the most prestigious IP firms in Mexico, Gerardo Magaña decided to create his own firm in 2018. GM Attorneys at Law advises in all IP matters and has an innovative corporate and tax focus. Maximizing the value of intangible assets through their capitalizations is the firm’s forte. In 2019, Maria Andrea Cuellar Garciajoined the firm as partner from Uhthoff.

Firm profile

JAUREGUI DEL VALLE: ANTICOUNTERFEITING CAMPAIGNS A SPECIALITY

Firm

Jáuregui y Del Valle

Leader(s)

Israel Ledesma Melendez

Since

1975

Track record: The team advises prominent companies in the pharmaceutical , telecommunications, entertainment, consumer products and clothing industries. It is used to managing clients’ Latin American trademark portfolios and also provides brand protection programs for the whole region. It has been active in trademark infringement proceedings and manages more than 18 anti-counterfeiting campaigns in Mexico for clients.

Team & differentiation: Practice head Israel Ledesma has more than 11 years’ experience in the IP field. He manages a team which was reinforced in 2019 with two additional lawyers, one an expert in data protection and privacy and the other an anticounterfeiting expert, bringing the total number of lawyers in the team to nine.

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Nerubay: boutique law firm with a strong IP team

Firm

Nerubay

Leader(s)

Alejandro Hernandez and Emilio Torres

Since

2008

Track record: The firm has been busy with work from members of the cannabis industry. It represents the Mexican interests of the main Canadian marijuana and cannabis companies, protecting their trademarks for cosmetics, pharmaceuticals products, foods, plants and smoking products, as well as all educational, technological and medical services related to medical and recreational marijuana and cannabis use.

Team & differentiation: Two partners co-lead the practice; Alejandro Hernandez heads the IP litigation side while Emilio Torres handles the trademark prosecution work. Before joining the firm, Alejandro Hernandez worked at Televisa, covering copyright issues and negotiation of broadcasting rights of international sporting events. The team advises on the full range of IP issues.

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R10S ABOGADOS: COMBINING LAW WITH A PASSION FOR NEW TECHNOLOGIES

Firm

R1os Abogados

Leader(s)

Agustín Ríos and Fátima Cambronero

Since

1999

Track record: The firm has handled several significant litigations concerning copyright and successfully advised numerous clients on domain name recovery. It maintains a roster of clients from the e-commerce field in Latam, as well as different Mexican digital marketing leaders. The firm has also developed privacy strategies for different companies with respect to the treatment and transfer of personal data.

Team & differentiation: Founding partner Agustín Ríos, who handled the first domain names litigation and the first criminal complaint for computer crimes in the history of the country, heads the practice alongside Fatima Cambronero. The firm focuses on information and communication technologies, entertainment, the internet, IA, digital marketing and domain name recovery.

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Trademark prosecution - Ranking 2020 - Mexico

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