Miura Private Equity divests majority stake in Tiendanimal

Miura Private Equity has divested its majority stake in Tiendanimal, the Spanish pet care and services business.

Posted Monday, March 9th 2020
Miura Private Equity divests majority stake in Tiendanimal

Juan Leach

The stake has been acquired by Peru-based Emefin Group. Emefin operates in retail, manufacturing, distribution and logistics in the health, consumer and industry sectors.


Tiendanimal’s turnover increased from €27 million in 2014 to €113 million in 2019. It was created in 2006 by Jorge Goldberg and Jose Antonio Alarcón as an online store with 4,000 products. In 2012, Tiendanimal started to operate offline with its first brick-and-mortar store in Malaga. Tiendanimal has 1.2 million clients in Spain, Portugal, France and Italy.


The Emefin Group has experience in pet care through its involvement in Superpet, Tiendapet and Kipenzi, leading retailers in Peru, Chile and Spain.


A Miura statement said: “In 2014 Miura and Tiendanimal’s management team envisioned a growth plan focused on consolidating the company’s online position in Spain and Portugal, expanding its online presence in France and Italy, reinforcing its omnichannel strategy by opening a large number of brick-and-mortar stores in Iberia, and increasing the range of products and services offered.


“Tiendanimal was founded as a business focused on e-commerce. Nowadays, the company has 65 stores in Spain and one in Portugal. The retailer has increased the number of products offered (to around 30,000), including own-brand products, and has expanded the range of services offered that also include veterinarian clinic services.”


Miura is a Barcelona-based investment firm with assets under management totaling around €1 billion.


Juan Leach (pictured), founding partner at Miura, said: “We are proud of our contribution to the development of Tiendanimal together with the company founders, Jorge Goldberg and José Antonio Alarcón. We are glad to have found a new partner for Tiendanimal that is committed to the company values, brings financial strength and will boost international growth.”


Rafael Martínez-Alvial, Tiendanimal’s CEO, added: “We are grateful to Miura and the founders for the support during the last five years. Today, Tiendanimal is a consolidated group that will continue growing with Emefin’s support.”


The transaction was brokered by Arcano │Jefferies.