Leaders League Brasil: Methodology

Currently, our research team uses four main data sources to conduct the research of our rankings.

1 - Research Forms:

Here, each ranking has a specific form where we request more detailed information about the performance of the firm in the last 12 months in that specific area. The form includes information such as: the top 10 cases in that period, main industries the firm works with, their main clients, what are the team's differentials, relevant changes in staff and a list of clients with contact details.

The form is of paramount importance to our researchers because it is precisely where the firms can inform us “why” they should be ranked, justifying it through a recap of its performance in that specific area in the last 12 months.

2 - Client Feedback:

We currently have a consolidated database that contains the main decision makers in the country, that are called upon by our researchers (either by phone or e-mail) to give their feedback in relation to the practice area in which they operate. In addition to this base, we also contact all the clients listed in the forms sent by the firms.

An important point to note is that we do not contact clients on behalf of a specific firm but, instead, on behalf of our own organization and research. This is because: 1 - we do not want to “meddle” in your relationship with your client and; 2 - we believe that the feedback we receive when contacting in this way is much more spontaneous, leaving the client much more at ease to comment on the firms he/she has worked with, how was the experience and share praise or criticism.

3 - Public Data:

Regarding public data, each researched area will have its specific source, depending on their availability; we use the following sources, for example: ANBIMA, MergerMarket, TTR, Thomson Reuters and market specific news sites.

4 - Peer Feedback:

Here we seek to make a final fine tuning of the ranking, where our researchers aim to understand whether something may have “escaped” from their research with the other three sources. In this way, we enter into contact with their peers so that they can give us feedback regarding that practice area and our ranking.

It is important to note that, by no means, we take as a consolidated “truth” what the peers say about each other, understading that there is an intrinsic bias to this type of feedback. The purpose of this source of data is, therefore, to make a final check if any information had not been previously taken into account by our researchers.