Key Family Partners multi-family office founded in Geneva

Hugues d’Annoux and Morten Kielland have launched a family office in Geneva.

Posted Thursday, October 15th 2020
Key Family Partners multi-family office founded in Geneva

From left to right: Hugues d'Annoux - Morten H. Kielland

Founded by Hugues B. d’Annoux and Morten H. Kielland, Key Family Partners is a Geneva-based multi-family office, serving high-net-worth families providing asset allocation, investment, risk management, reporting, administrative services, advisory on education, philanthropy, family governance and estate planning.   

Hugues D’Annoux worked in banking for more than 20 years in Latin America, Europe and the USA. In 1995, he settled in Geneva and started managing his family’s, mainly private equity, investments.  

Morten Kielland founded Key Asset Management in 1989. He then became chairman of Scandinavian Investment Holdings, where he stayed until 2012. He is the co-founder and director of the First Geneva Global High Yield Fund and director of the Nordic Corporate Bank in Oslo.  

The families of the two founders  have a long tradition of increasing, managing and preserving their assets over several generations. Count Hugues B. d’Annoux and Morten H. Kiellands’ respective family fortunes were made in industrial and commercial activities covering steel and textile manufacturing to shipping and timber industry.  

The multi-family office sets itself apart by offering participating families the chance to become equity partners, with staff also are entitled to equity. The decision was made in order to create an alignment of interests between stakeholders.  





Edited by Ramata Diallo