Innovation & Marketing

Ex-Google Executive’s New Startup Wants to Reshape the Face of Modern Medicine

Forward is the new medical startup that wants to revolutionize the way diagnoses are made. With a mixture of artificial Intelligence, avant-garde technology and a highly qualified team of doctors, Forward wants to shift the focus in medicinal diagnosis, but also considerably reduce waiting times and expenses for patients. With its six medical rooms currently located in the San Francisco Bay area, Forward believes they can expand to new horizons in the near future.

Forward is the new medical startup that wants to revolutionize the way diagnoses are made. With a mixture of artificial Intelligence, avant-garde technology and a highly qualified team of doctors, Forward wants to shift the focus in medicinal diagnosis, but also considerably reduce waiting times and expenses for patients. With its six medical rooms currently located in the San Francisco Bay area, Forward believes they can expand to new horizons in the near future.


What’s new?

 

The founder and CEO of Forward, Adrian Aoun – who recently sold his last startup Wavii to Google for $30 million – says the startup will have a preventive approach to medicine in contrast to the more traditional reactive approach found in today’s medicine. In order to do this, they propose a system that allows the doctor to do a full, informed diagnosis in a matter of minutes, as well as having a 24/7 access to the medical staff through a mobile app.

 

In order to accomplish this, the medical startup is counting on a series of advanced equipment such as an artificial intelligence system that compares the patient charts to updated medical studies and proposes the matching results to the doctor, a full body scanner, a real time blood tester, DNA mapping equipment to find hereditary problems, an infrared light tool used to easily find blood veins, a digital stethoscope strong enough to hear a heartbeat through your shirt, a wall screen that shows your vitals in real time among others. This technology also works through a mobile app that stores your information and makes it available to the medical staff during your consultation as well as a no-borders policy when the startup goes global; which will let the patients consult a specialist even while traveling, for no extra charge.

 

One of the most attractive qualities of the proposition is the paying method, which greatly differs from the pay-per-consult and insurance-based modern system. Forward proposes its services for a unique monthly payment of $149 without any extra charges. Moreover, the company says that 15 percent of the early users come from underprivileged communities and have received a free membership as well as first month’s prescription packs for free.

 

Is it profitable?

 

Even though is still in its early stages and no official figures for the startup have been released, a number of well-known investors and angel investors seem to believe in the potential of Forward. The CEO has revealed some of the people who have made this first step possible, among the names we find Khosla Ventures, Founders Fund, John Doerr, First Round Capital, Eric Schmidt, Marc Benioff, Garrett Camp, SV Angel, Aaron Levie and Joe Lonsdale. Despite the mystery surrounding the numbers, it is undeniable considering the quality of investors as well as Aoun’s successful past that Forward is definitely one of the startups with the most potential this year.

 

N.V.

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