European PE fund bd-capital makes first investment in Spain with TAPTAP Digital

Posted Friday, November 12th 2021
European PE fund bd-capital makes first investment in Spain with TAPTAP Digital

bd-capital, a pan-European private equity firm, has invested approximately €100m in TAPTAP Digital, an advertising technology and marketing intelligence software platform in southern Europe, Latin America and Africa. This is bd-capital’s first investment in Spain.

TAPTAP was founded in 2010 by Alvaro del Castillo. The business has developed its own software platform called Sonata that helps deliver relevant advertising content to consumers while protecting their privacy.

TAPTAP founder and CEO Alvaro del Castillo said: “We are excited to be partnering with the bd-capital team. The alignment since we first met in February 2020 is very strong. Through its differentiated partnership approach, I am sure that bd-capital can help us consolidate our presence in Spain and Latin America and expand our solutions to new markets”

Alejo Vidal-Quadras, Partner and Head of Southern Europe at bd-capital, commented, “We cannot think of a better company in which to make our first investment in Spain. TAPTAP has shown an impressive growth trajectory and is today uniquely positioned in the advertising and marketing technology space”.

Francesc Casabella, Operating Partner at bd-capital and the new chairman of TAPTAP’s board, added: “TAPTAP is run by an exceptional and very talented group of people. We look forward to partnering with Alvaro and his team to support the next phase of growth”.

This latest investment into TAPTAP follows bd-capital’s recent investments into SportPursuit, a

TAPTAP and its shareholders were advised by Gómez-Acebo & Pombo and Osborne Clarke (legal). bd- capital executed the transaction in close partnership with advisory teams from Uría Menéndez (legal), Deloitte (financial and tax), Accenture (commercial, technology and data security), Marsh (insurance and W&I advisory) and a number of industry experts.

Uría’s team included Manuel Echenique and David López Pombo, while the Gómez-Acebo team included partners Álex Pujol and Álvaro Mateo. Uría’s M&A and tax practices in Spain are ranked as Leading by Leaders League, while Gómez-Acebo’s M&A and private equity practices are both ranked Excellent. Deloitte’s Spanish practice is also ranked Leading.