Continental, a Peruvian business of office utilities that operates in the premium market, acquired Atlas, a popular company that operates at the lower end of the same field, for an undisclosed amount. Continental was advised by Martinot Abogados, while Miranda & Amado was advisor to Atlas.
Continental’s commercial manager, Rodolfo Salas, stated that Atlas, which is the leading brand in Peru for photocopy paper, will contribute a lot to complement Continental’s portfolio since it has a high level of recognition and presence throughout the country. The incorporation will also boost Continental’s market share of photocopy paper and notebooks by up to 30% for. Continental already owns brands like Stanford, Conti, Milano, as well as the Utilex chain.