Peru’s Alicorp acquires Unilever assets in Colombia and Ecuador

The assets acquired include the brands Fab, 3D and Aromatel.

Reginaldo Ecclissato, President of Unilever Markets, commented: “These brands have a long-standing heritage and play a meaningful role in the daily lives of consumers across Colombia and Ecuador. While this was a thoughtful decision, it aligns with our ambition to sharpen our portfolio and focus on the categories where we can lead, innovate and grow sustainably”.

“Alicorp is a respected regional player with strong capabilities in Home Care, and we are confident that under their stewardship these brands and operations will continue to thrive,” he added.

The transactions are subject to regulatory approvals and customary closing conditions.

The financial terms of the agreements were not disclosed.

Law firm Posse Herrera Ruiz advised Alicorp on the transaction, with a team led by partners Jaime Herrera, Jaime Cubillos and Juan Guillermo Ruiz, with lawyers Santiago Osorio, Pablo Fernández, Nicolás Salazar and Santiago Peñaranda.

Alicorp’s in-house team was led by Marcel Cordero and Carolina Pérez-Taiman.