DIA Spain appoints Ricardo Álvarez as CEO

Supermarket chain DIA Spain has appointed Ricardo Álvarez as CEO.

Publicado Monday, February 17th 2020
DIA Spain appoints Ricardo Álvarez as CEO

Ricardo Álvarez

Álvarez (pictured) has more than 20 years’ experience in the food retail sector in Spain and the US.


His previous roles have included executive vice president and chief operations officer at Lidl in Spain and the US. Prior to joining Lidl, he was a member of the Tesco sales team in Bray, Ireland.


A DIA statement said: “Throughout his career, the new CEO of DIA Spain has led important cultural change projects and successfully driven customer-centered business growth. With this appointment, the company strengthens the leadership in its main market with the aim of accelerating its turnaround.”


Karl-Heinz Holland, CEO of the DIA Group, said: “I would like to welcome Ricardo Álvarez and thank him for taking up the leadership of the turnaround that the company needs in Spain. Álvarez has an outstanding professional career, he is a dynamic and agile and, coupled with his proven track record focused on achieving ambitious goals with excellent results, has a clear passion for the client. With his support and experience, I am sure that we will accelerate the process of change that the business needs.”


Álvarez said: “My commitment in DIA is with its 26,000 employees and 1,500 franchisees who are dedicated, despite the difficulties, to providing the best service to our customers. I have a deep respect for this company that has more than 40 years of history and is a reference brand for thousands of Spanish households. I join this great team to together make DIA the preferred choice for many customers.”