Gericó Associates welcomes new partner to head management and innovation

Marketing, communication and business development consultancy Gericó Associates, which serves the legal sector in Spain and Latin America, has announced the incorporation of Juan Paulo Rodríguez as leading partner of the management and innovation area.

Posté le vendredi, septembre 15 2023
Gericó Associates welcomes new partner to head management and innovation

With this incorporation, the consultancy integrates RM Consultores and its leader specialized in business consulting for law firms with more than 25 years of experience in the legal sector.

Specializing in law firm management and corporate legal areas, legaltech and business consulting, Juan Paulo joins the Gericó Associates team after working for various firms in the sector, such as Gómez-Pinzón, one of the leading firms in the Colombian market, and as a professor of leadership and management of law firms at the Universidad de los Andes, Colombia.

The area led by Juan Paulo covers business strategies, leadership and management of law firms and corporate legal areas, career plans and partner compensation systems, innovation and LegalTech, legal operations, process optimization and profitability.

Marc Gericó, managing partner of Gericó Associates, explains the consulting firm's commitment to this strategic area: "Law firms have become true legal services companies and, as such, our clients are increasingly asking us for support in aspects related to business consulting, scorecards, process efficiency, partnership management and human capital”.

“With the incorporation of Juan Paulo to the team, we reinforce these needs with a bilingual profile with the capacity to operate at a national and international level and with more than two decades of experience in the legal industry," Marc Gericó added.

“Juan Paulo Rodriguez highlights the link between business intelligence strategies, leadership and business management, technological tools and process optimization with the reputational, strategic and business development objectives of law firms,” he added.

For his part, Juan Pablo acknowledged that he is “joining a team with proven experience and specialization in the legal sector, consolidated leadership in both the Spanish and Latin American markets and with experts in strategy, reputation and business development, contributing my experience in the fields of management and innovation".

Gericó Associates is a leading legal marketing, communication and business development consultancy for the legal sector in Europe and Latin America. The firm, after more than a decade advising law firms on global strategy and business units, has offices in Spain, London, Colombia, Mexico and Peru.