“Innovation must go hand in hand with ethics”

Leaders League: What are the key strategic priorities currently guiding your work?

Juan Enrique Joannon: At Samsung Electronics Chile, our priorities are aligned with the company’s global vision: to innovate responsibly. In the compliance area, we have adopted a proactive approach that includes both internal and external audits to ensure our operations remain fully up to date with regulatory requirements. In data protection and cybersecurity, we have incorporated technology such as artificial intelligence and machine learning to identify and mitigate risks. In addition, within institutional relations, we have developed sustainability and corporate social responsibility programs that not only strengthen our brand positioning but also generate a positive impact on the community, with a particular focus on STEM initiatives. 

Collaboration with regulators and experts is key to creating  clear and effective regulatory frameworks

Your career combines experience in legal affairs, compliance and institutional relations. What key lessons from your professional journey do you believe are most valuable for executing a multifunctional role such as the one you hold today?

One of the most valuable lessons I have learned is that innovation must go hand in hand with ethics. Throughout my career, I have seen how companies that prioritize compliance and transparency not only manage to grow but also build long-lasting trust with their stakeholders. Another key lesson is the importance of adaptability: in a world where regulations and technologies evolve rapidly, being flexible and proactive is essential. Finally, I have learned that collaboration is a powerful tool ‒ by bringing together multidisciplinary teams; we can develop more comprehensive, effective solutions that are fully aligned with the company’s operations.

How is the local compliance strategy aligned with Samsung Group’s regional and global guidelines, and to what extent does the Chilean operation require adaptation?

At Samsung, we follow a “global standards, local adaptation” model. This means that we apply the company’s global standards ‒ such as our code of conduct and privacy policies ‒ while adapting our practices to local needs. For instance, in Chile we have implemented compliance training programs specifically tailored to the local market, ensuring that our teams remain fully informed about applicable local regulations. In addition, we actively collaborate with authorities and industry organizations to anticipate and prepare for regulatory changes.

The technology sector often moves faster than regulatory frameworks. What are the main challenges this creates for Samsung in terms of compliance, data protection and cybersecurity?

The main challenge is innovating while maintaining compliance. At Samsung, we address this challenge through a strategy built on three pillars: technology, collaboration and anticipation. For example, we have developed predictive analytics systems to identify risks before they turn into issues. In addition, we work closely with regulators and experts to contribute to the development of regulatory frameworks that are clear and effective. In the area of data protection, we are leaders in implementing technology such as advanced encryption and data anonymization, ensuring that our customers’ privacy is always protected.

Andrea Norabuena