Factory Group expands with the acquisition of Vignold Group GmbH and GSDH Kreativagentur GmbH

This cross-border buy-and-build transaction marks a significant milestone in the factory Group’s strategy to establish a high-performance, international marketing and creative services platform. By integrating two well-established agencies from Germany and Switzerland, the group significantly strengthens its presence in the DACH region and beyond.

Gütt Olk Feldhaus played a key role in structuring and negotiating the financing. The team involved included Dr. Tilmann Gütt, LL.M. (London) (Partner, Banking/Finance), Christopher Krappitz, M.A. (Senior Associate), Katharina Pröbstl, LL.M. (London), and Anja Schmidt (Associate), all from the firm’s Banking and Finance practice.

Strategic merger driving performance-led creative production

Vignold Group GmbH, a prominent German provider of marketing services, specializes in scalable content production and point-of-sale (POS) solutions for international brands and retailers. With nearly 90 years of experience, Vignold offers a comprehensive range of services including creative design, 3D visualization, post-production, and IT solutions.

GSDH Kreativagentur GmbH, based in Switzerland, brings added strength in digital and experiential creative strategy, complementing the group's growing capabilities.

Together with the factory, a Swiss-based creative production company, these businesses now form the factory group – the largest independent marketing production platform in the DACH region.

A technology-driven vision for scale and efficiency

Backed by DRS Investment, the factory group is built on a foundation of cutting-edge technology, including proprietary SaaS tools, AI-powered workflows, and a team of over 150 creative and tech professionals across six countries, including global hubs in Thailand and Cape Town.

Patrick Metzler, Managing Director of Vignold Group, commented: “Time is our clients’ most valuable asset. With the factory group, we have created an infrastructure that drastically reduces time spent on marketing production—without sacrificing creativity.”

Andreas Spiegel, CEO of DRS Investment, added: “We are proud to support the factory group as it takes a bold step towards transforming creative operations. Their model is not only innovative, it is essential for brands aiming to scale efficiently in today’s global landscape.”

With a client base of over 100 leading brands including C&A, EDEKA, Migros, and Bank Vontobel, the factory group aims to redefine scalable, tech-enabled creative production across the DACH region—and globally.