While the star effect of Elon Musk is fading away in China, Tesla is struggling with its disappointing sales performance, and the CEO doesn’t seem to have that much patience.
This dismissal follows Musk’s publicly expressed disappointment towards China’s sales performance in January 2015. According to the CICA, Tesla imported 4,800 vehicles in 2014, whereas only 2,499 of them were registered with the license plate, which is far from the company’s previous expectation of 10,000.
Since Tesla entered into the Chinese market in 2013, it has encountered various problems: trademark dispute, delivery delay, frequent change of high-level management, lack of a reliable charging network… Whether the American innovator will conquer this market remains a big question mark.
Read more business insight in our next International Report of Innovation and Technology. Publication in April 2015.
Photo: Elon Musk, Tesla Chairman, through windshield of first production Tesla. ©Robert Scoble