Business & Leadership

Santamarina y Steta Advises in Grupo Axo’s Acquisition of Tennix


Santamarina y Steta has advised Mexico’s Aloxom Marketing S.A de C.V., a leading multi-brand retailer, in the sale of 100% of its retail business, operated by Tennix to Grupo Axo. The deal was signed September 4th.


Tennix, a Mexican franchisee of The Athlete’s Foot brand and owner of the brand TrueKids, specializes in the sale of sports-inspired footwear, clothing and accessories.


Representation involved the due diligence and sale processes, as well as the pre-merger filing to obtain clearance on the transaction from the Mexican Federal Economic Competition Commission.


The corporate M&A and antitrust teams, led by partners Carlos Argüelles and Jorge Barrero, assisted by associates Bárbara Asiain and Lisa Carral, acted as legal counsel to the seller. Creel, García-Cuéllar, Aiza y Enríquez served as counsel to the buyer.




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