UK-headquartered Passion Capital was the lead investor in fertility and private healthcare benefits business Fertifa’s seed investment round with an investment of £1 million.
Fertifa will use the investment to further advance its fertility-focused workplace benefits platform.
UK-based Fertifa sells bespoke reproductive health and fertility packages to UK employers to offer as workplace benefits to their staff. It draws on the use of technologies like telehealth to expand access to fertility support and cater to the rising demand for reproductive health services.
Passion Capital specialises in seed and early-stage funding rounds in tech businesses from across Europe. Passion Capital is led by partners Eileen Burbidge and Robert Dighero.
Fertifa is led by founder and CEO Tony Chen.
Latham & Watkins advised Fertifa on the seed round. The Latham & Watkins team was led by London corporate partner Shing Lo and associate Samantha Peacock.