No.22 - FABRIZIO FREDA (ESTEE LAUDER)


Age: 60

 

Years at current company: 9

 

Nationality: Italian

 

Industry: Cosmetics

 

Turnover: $13bn

 

Rate of growth: 34% since 2011

 

 

In less than five years, Fabrizio Freda has given ­Estee Lauder a complete makeover. To attract a younger clientele, he has engaged massively with millenials, which these days represent two-thirds of the workforce. The Italian businessman, who covets L’Oreal’s number-one spot in the cosmetics industry, aims to continue targeting the younger generation. In 2017 he bought Too Faced, a 100% online beauty and cosmetics company, for 1.5 billion dollars.

 

Notable success: Five years after his arrival, the market capitalization of Estée Lauder has multiplied by eight, going from 6.6 billion to 53 billion dollars.

Read the full Special Report: Top 100 Executives – 2018 Edition

A lack of a long-term strategy is a good indication of a company that lacks ambition, and this is often a fatal flaw. For our first ever Top 100 Executives list, Leaders League took the conscious decision to highlight those executives who, without losing sight of the present, have been able to envisage the future. It’s notoriously difficult to find a way for these two temporalities to coexist in today’s fast-paced digital world, but all those on our list have outstanding leadership abilities, iron determination and, of course, The Vision Thing.
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