LETS Marketing, a São Paulo, Brazil-based legal marketing and consulting firm, has announced the expansion of its international services through the establishment of LETS Americas, based out of the US.
This expansion is a response to demand among LETS Marketing’s clients to better expand their reach and presence on a global level, and to give the LETS brand a competitive advantage over more standard/regional marketing firms, the firm said.
LETS Americas is the international arm of LETS Marketing in Brazil, and which will forge partnerships with a network of professionals, dealing with several fronts related to marketing and communication.
“Expansion into the United States is a key moment in the growth of LETS Marketing as we become a ‘world class’ legal marketing consulting firm. Having operations in the United States will allow for our current clients to better access all major business points within the Americas, and will also allow for us to provide the same top quality service our clients in Brazil are already experiencing to law firms around the world,” LETS Americas founding partner Alexandra Strick said.
“We will add a new international consulting offering to our portfolio, with the aim to help firms best leverage their status and reputation in the global market. We welcome the opportunity to grow our relationships with law firms, legal media outlets, and legal associations internationally as we have done with exceptional success in Brazil,” she added.
LETS Americas founding partner Alexandra Strick has worked for a number of multinational companies in international business development roles. Prior to joining LETS Americas, Alexandra led the Latin American business development efforts of Euromoney Legal Media Group, where she gained an extensive network and knowledge of legal marketing strategies across the Americas. As a native New Yorker, she is enthusiastic to bring LETS into the US through the establishment of LETS Americas. She is currently pursuing her MBA at NYU Stern.