Fashion brands Convert Factories to Produce Medical Supplies

The world of luxury and fashion is responding to the global healthcare emergency by tailoring its manufacturing production to the needs of medical staff.

The world of luxury and fashion is responding to the global healthcare emergency by tailoring its manufacturing production to the needs of medical staff.


The world of luxury and fashion is responding to the global healthcare emergency by tailoring its manufacturing production to the needs of medical staff.

Fashion brand Armani is making single-use medical overalls for hospital workers at all its Italian factories. The group - whose brands include Giorgio Armani and Emporio Armani - said they would be used for "the individual protection of healthcare workers engaged in the fight against the Coronavirus disease." Founder Giorgio Armani has donated €2 million ($2.2 million) in recent weeks to hospitals around Italy, including in Bergamo and Piacenza in the hard-hit north, the company said.

Armani is not the only fashion house doing its part, other big names in the industry are using their production lines to fight the spread of the virus. Prada, for example, will produce face masks and France's LVMH has announced that it would be supplying French government with 40 million face masks in the coming weeks.

L’Oréal and Coty are also pitching in, having their factories produce hand sanitizer to distribute free of charge to health authorities.


 

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