Elisabetta Mina & Marina Lanfranconi: "We are specialized in the drafting of commercial IP agreements"
Milalegal is a law firm that specializes in IP rights, industrial property and advertising law, with a focus in the film, media, entertainment, design and fashion sectors. We interview its founding partners.
Leaders League: What distinguishes your firm from others?
Elisabetta Mina & Marina Lanfranconi: Milalegal combines the areas of industrial property and intellectual property, with a problem-solving approach. We aim to create a new breed of lawyers incorporating interaction with both the community in which we serve, as well as with our stakeholders. Through such interaction, we seek to actively contribute to the process of establishing the applicable rules and standards of law, especially regarding new and emerging sectors.
In your opinion what makes a good intellectual property lawyer?
We are convinced that passion for the work, the ability to propose creative legal solutions by addressing new areas of laws, and technical knowledge in specific sectors are what make a good IP lawyer. Being able to experiment with new means of exploiting intangible assets from a legal standpoint, while not sacrificing quality, is key. Experience is also essential. We both have more than a decade of experience working in the Intellectual Property departments of major Italian and international law firms.
Why did you choose to found Milalegal?
We decided to start our new firm in order to be able to offer our clients a new and different approach based on simple and to-the-point answers while continuously giving them strategic legal advice.
How is your team organized and what are your areas of expertise?
We both deal with intellectual property and industrial property. We work closely in order to address requests with a joint approach. To achieve excellence in matters of law, a comprehensive knowledge of the subject is necessary but no longer sufficient. At Milalegal, we commit ourselves daily to seek out the most effective methods to be used by our professionals when providing legal services to our clients on the basis of the following principles: creativity, materiality, clarity and engaging.
You are very active in negotiations and contract drafting. What are the other contours of your practice?
We are indeed specialized in the drafting of commercial agreements in the IP field, particularly in licensing, franchising, filmmaking and financing, fashion, and design law.
Recent deals include the drafting and negotiating of cross-border licenses in the fashion sector, assisting national and international co-productions and financing of movies and TV series, participating in the formulation of self-regulatory rules in the gaming sector, assisting the Italian Furniture Association in the implementation of self-regulating IP guidelines, acting in anti-counterfeiting judicial proceedings, and assisting Italian luxury brands in defending their image brands and reputation rights.
What are the upcoming IP challenges to be dealt with?
According to us, the next challenges are undoubtedly the 3D printer, the circulation of image rights and the dynamic effects of communication on trademarks.
How do you keep abreast of the latest developments in IP?
We are very close with our stakeholders and actively participate in seminars and all IP initiatives.
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