Innovation & Marketing

Bonn Steichen & Partners Becomes BSP

The Luxembourg law firm headed by Alain Steichen is changing its name

The Luxembourg law firm headed by Alain Steichen is changing its name


The marketing department of Bonn Steichen & Partners is currently involved in a rebranding project in collaboration with an external agency. By adopting the name BSP, the Luxembourg independent firm wishes to establish its long-term positioning. The aim of the rebranding is to identify the values that the firm promotes and to put them front and center. This first step involved changing the firm’s name and logo. BSP is thus accelerating its development, seven years after the strategic split of Bonn Schmitt Steichen into two different structures: Bonn Steichen & Partners and Bonn & Schmitt.

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