Calle del Establo y Calle E. Edificio Site Center T1 Of 301
EC1701 Quito, Ecuador
Display phone number (593 2) 398 2900
Byron Robayo
Bruce Horowitz
Lorena Sandoval
Monica Cortez
Sofía Cárdenas


Founded in 1991, Paz Horowitz Abogados delivers practical, ethical and cost-effective legal services. The firm delivers the legal power and understanding needed to fulfill clients’ goals; for Paz Horowitz and its clients, this means, ‘doing well by doing it right’.

The IP team produces creative and cutting-edge legal and consulting work, principally focused on innovation, patents, technology transfer, recognizing, protecting and negotiating IP assets, and trademark applications and trademark rights. Byron Robayo, who leads the IP team, has advised the World Intellectual Property Organization (WIPO) and the Ecuadorian IP Office.

Paz Horowitz is the first legal firm in the region that created an area specialized in innovation and technology transfer, (PH Innovations) to help companies, universities, and entrepreneurs to add value to their researches and products.

PH Innovations advises and supports organizations to develop products with high added value using cutting edge technology. As it is an innovative service, the advice requires a clear and detailed explanation of the patent system and technology transfer locally and internationally.
In this regard, in recent years the experts in the matter of the IP team have given conferences and training for entrepreneurs, SMEs, universities and various sectors related, to help them understand the value of intangible assets and how to monetize them.


  • Business

    Among the services:

    • Due Diligence, Audits, and management of intellectual property assets.
    • Data protection and trade secrets.
    • Structuring, design, and training in franchises.
    • Licensing agreements.
    • Drafting of management and technology transfer agreements.
    • Legal Branding (working directly with marketing and design groups within the client companies to develop strong trademarks).
    • Negotiation of IP assets with some jurisdictions.
    • Analysis of patentability requirements.
    • Patent drafting, Innovation analysis.
    • State of the art search.
    • Research analysis to lead to patent generation.
    • Mentoring on intellectual property issues.
    • Feasibility Analysis of Innovations.

    Competitive advantages:

    • The first legal firm in the region that created an area specialized in innovation and technology transfer.
    • Innovation accelerators in market calls.
    • Analysis and improvement management of procedures and formulations according to technological trends.

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