Av. Paulista, 1294 - 8th, 9th and 12th floors
01310-100 São Paulo
Display phone number +55 11 3147 0800
Esther Jerussalmy Cunha
André Mendes Espírito Santo
Renata Castro Veloso
Cassia Cascione
Fabrício Bertini Pasquot Polido


For many decades, L.O. Baptista Advogados has been acting in the main areas of Business Law, always based on values that became the firm’s brand: technical excellence combined with strategic view. Our team is comprised by 70 lawyers who focus on the goals and businesses of each client. We believe that offering solutions to an ever- changing society and legal environment is a core mission to the firm’s success and crucial to clients’ businesses.

Our team is prepared to offer safe, creative and sophisticated solutions to clients in dealing with complex legal aspects of the development and dissemination of new technologies and their applications in Industry 4.0, such as in data protection and cybersecurity, cloud computing, Internet of Things (IoT) and artificial intelligence. We also advise our clients on the compliance with the Brazilian General Data Protection Law (LGPD), helping implement training, policies and rules and to respond to major challenges raised by the impacts of data protection laws and regulations (EU GDPR, the UE-US Privacy Shield, OCDE and OAS standards) within Brazilian market.

Aware of the specific needs of startup companies and investors, the firm reorganized its practices to assist these clients in a multidisciplinary way.  his customized organization around the client has proven to be effective for the legal structuring of new businesses and investments, ranging from the assistance with all issues concerning digital banks and financial institutions, creation of contracts and documents to tax and labor aspects, intellectual property issues, technology transactions and dispute resolution matters.

Following the massive expansion of internet, IT, computer and digital entertainment industries in past years, our team has been assisting major clients in legal issues, technology transactions and complex litigation such as in data privacy, intellectual property and licensing, communication rights, cybersecurity, encryption, e-evidence, data interception, and interoperability of IA applications with social media platforms, digital networks and cloud environments.

In view of the existing digital challenges for technology-driven business models and markets, the firm also has been guiding clients in various policy strategies so to offer them legal and technical support in connection with regulatory and legislative processes in field of innovation, law and emerging technologies. Our team brings together legal practitioners with large experience in academia, government and third sector in order to advise companies in their informed and active participation in technical meetings, public consultations and hearings in Brazil and abroad.

We are also proud to have established one of the first Fashion Law practices in Brazil with a full-time dedicated team who focus on the mechanisms for protecting the copyrights and intellectual property of stylists and companies, as well as labor, tax and competition issues deriving from the activities developed by the textile and accessory industries.


  • Arbitration

  • Asia | China

  • Civil and Commercial Litigation

  • Competition

  • Compliance

  • Construction and Infrastructure

  • Consumer

  • Corporate

  • Data Protection

  • Energy and Renewable Sources

  • Fashion Law

  • Finance

  • Health Care and Life Sciences

  • Innovation and Technology

  • Intellectual Property

  • International Trade

  • Labor and Employment

  • M&A

  • Private Client

  • Private Equity, Venture and Seed Capital

  • Public, Administrative and Regulatory Law

  • Real Estate

  • Startups

  • Tax

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