Baptista Luz Advogados

R. Ramos Batista, 444 - 2º andar - Vila Olímpia
04552-020 São Paulo
Display phone number +55 11 3040-7050
Luis Felipe Baptista Luz
Pedro Henrique Ramos
Renato Leite Monteiro
Thomas Becker Pfeferman
Diego Nabarro
Fernanda Foizer
Sérgio Cury Meirelles


We believe that new technologies require assertive, dynamic and innovative legal solutions, and our lawyers represent the core of this philosophy, with their knowledge, creativity, experience and focus all together.

Our Tech transactions practice combines the elements of IP, software and commercial transactions, helping our clients with insights and practical experience, bringing a comprehensive approach that interconnects business, new technologies and the law, working with dozens of strategic transactions in the technology sector every year.

We have been acknowledged as leaders in the startup ecosystem, being one of the most active firms in advising both early and late-stage financings, helping startups, accelerators, corporate ventures, venture capital and private equity funds. We share our community’s entrepreneurial spirit: we developed Espaço Startup, a free online portal that aims to help entrepreneurs with legal and organizational challenges.

We are prominent in the media & advertising sector. As lawyers to associations such as the IAB Brazil, our partners excel in topics such as media and audiovisual regulation, advertising taxation, promotional sweepstakes and self-regulation disputes, while also assisting multinational media conglomerates to overcome the challenges of digital transformation in their businesses.

Finally, our Data Protection group is one of the most experienced team in the country. With an unmatched experience in the industry, we are the creators of Privacy Hub, a consortium of companies (including PwC, Symantec, Brunswick and AON) engaged in the matter, representing companies from both the traditional and innovative sectors with the full spectrum of counseling and litigation capabilities in cybersecurity and data protection.


  • Technology Transactions

  • Startups, Innovation & Venture Capital

  • Media & Advertising

  • Data Protection