FisherBroyles adds IP partner in Mexico City

The addition strengthens the firm’s North America presence, and takes place alongside the addition of partner Peter Booth in Denver, who joins the real estate practice, and Ashley LaValley in Chicago, who is also an intellectual property partner.

 
Sergio Legorreta is a highly regarded attorney with over 15 years of experience and his addition further expands the firm’s budding Latin American presence.

FisherBroyles first established locations in Mexico City and Monterrey in February, and now has 11 attorneys across its two offices in the country.

A seasoned specialist in technology law, Sergio Legorreta has created and led some of Mexico’s largest IP practices, including highly sophisticated trademark and prosecution teams and some of the most successful brand enforcement teams in Latin America. He’s been an integral part of global IP services teams managing some of the world’s largest trademark portfolios.

Sergio Legorreta became one of Latin America’s first technology and internet attorneys, leveraging his background in computer programming and experience in the creation of internet-related businesses to be a leading voice on technology law in the region.

 
His work includes technology startups, fintech and cryptocurrency-related businesses, brand expansion, physical retail and fashion and luxury companies.

“Peter, Ashley and Sergio each bring a combination of depth and agility in their respective fields,” said James Fisher II, cofounder and managing partner of FisherBroyles. “Ashley’s and Sergio’s precision in high-stakes IP litigation and strategic counseling gives their clients a real edge in protecting their innovations. Their entrepreneurial spirit and commitment to excellence align perfectly with our model, and we’re proud to welcome them to the firm.”

FisherBroyles was founded in 2002 by Fisher and Kevin Broyles.